USING AN EQUITY-FIRST APPROACH
USING AN EQUITY-FIRST APPROACH
USING AN EQUITY-FIRST APPROACH
Marketing has the power to create an equitable future.
Marketing has the power to create an equitable future.
Marketing has the power to create an equitable future.
Marketing has the power to create an equitable future.
Marketing has the power to create an equitable future.
FRAMEWORK
Marketing Influence Matrix © for DEIB
Marketing Influence Matrix © for DEIB
Marketing Influence Matrix © for DEIB
Marketing Influence Matrix © for DEIB
The Marketing Influence Matrix (MIM) delineates 12 domains where marketing intersects with Diversity, Equity, Inclusion, and Belonging. Serving as the cornerstone, the MIM propels the research, narratives, and initiatives of Colossal Work.
The Marketing Influence Matrix (MIM) delineates 12 domains where marketing intersects with Diversity, Equity, Inclusion, and Belonging. Serving as the cornerstone, the MIM propels the research, narratives, and initiatives of Colossal Work.
The Marketing Influence Matrix (MIM) delineates 12 domains where marketing intersects with Diversity, Equity, Inclusion, and Belonging. Serving as the cornerstone, the MIM propels the research, narratives, and initiatives of Colossal Work.
The Marketing Influence Matrix (MIM) delineates 12 domains where marketing intersects with Diversity, Equity, Inclusion, and Belonging. Serving as the cornerstone, the MIM propels the research, narratives, and initiatives of Colossal Work.
Workforce Diversity
Workforce Diversity
Workforce Diversity
Workforce Diversity
Supplier Diversity
Supplier Diversity
Supplier Diversity
Supplier Diversity
Revenue Generation
Revenue Generation
Revenue Generation
Revenue Generation
Executive Level
Executive Level
Executive Level
Executive Level
Corporate Citizenship
Corporate Citizenship
Corporate Citizenship
Corporate Citizenship
Messaging and Branding
Messaging and Branding
Messaging and Branding
Messaging and Branding
Products and Services
Products and Services
Products and Services
Products and Services
Sales
Sales
Sales
Sales
Partners
Partners
Partners
Partners
Customer Experience
Customer Experience
Customer Experience
Customer Experience
Marketing and Communications
Marketing and Communications
Marketing and Communications
Marketing and Communications
Strategy and Planning
Strategy and Planning
Strategy and Planning
Strategy and Planning
Marketing's Role in Creating an Equitable Future: Advancing Economic Vitality
We talked to 25 marketing executives about their role in leveraging and supporting diverse suppliers on their marketing teams. We found three areas of opportunity where marketers can make a difference.
Marketing's Role in Creating an Equitable Future: Advancing Economic Vitality
We talked to 25 marketing executives about their role in leveraging and supporting diverse suppliers on their marketing teams. We found three areas of opportunity where marketers can make a difference.
Marketing's Role in Creating an Equitable Future: Advancing Economic Vitality
We talked to 25 marketing executives about their role in leveraging and supporting diverse suppliers on their marketing teams. We found three areas of opportunity where marketers can make a difference.
Marketing's Role in Creating an Equitable Future: Advancing Economic Vitality
We talked to 25 marketing executives about their role in leveraging and supporting diverse suppliers on their marketing teams. We found three areas of opportunity where marketers can make a difference.
Marketing’s Role in Creating an Inclusive Future: Confidential Insights from 25 Executive Marketing Leaders
We asked 25 marketing executives from across the country to weigh in when it comes to creating a talent pipeline. This report curates the thoughts, ideas, actions, and questions CMOs had with regard to understanding the role of marketing in a company’s DEI journey, the impact diverse marketing teams have on promoting inclusivity or exclusivity and marketing best practices for creating an inclusive workplace culture and community.
Marketing’s Role in Creating an Inclusive Future: Confidential Insights from 25 Executive Marketing Leaders
We asked 25 marketing executives from across the country to weigh in when it comes to creating a talent pipeline. This report curates the thoughts, ideas, actions, and questions CMOs had with regard to understanding the role of marketing in a company’s DEI journey, the impact diverse marketing teams have on promoting inclusivity or exclusivity and marketing best practices for creating an inclusive workplace culture and community.
Marketing’s Role in Creating an Inclusive Future: Confidential Insights from 25 Executive Marketing Leaders
We asked 25 marketing executives from across the country to weigh in when it comes to creating a talent pipeline. This report curates the thoughts, ideas, actions, and questions CMOs had with regard to understanding the role of marketing in a company’s DEI journey, the impact diverse marketing teams have on promoting inclusivity or exclusivity and marketing best practices for creating an inclusive workplace culture and community.
Marketing’s Role in Creating an Inclusive Future: Confidential Insights from 25 Executive Marketing Leaders
We asked 25 marketing executives from across the country to weigh in when it comes to creating a talent pipeline. This report curates the thoughts, ideas, actions, and questions CMOs had with regard to understanding the role of marketing in a company’s DEI journey, the impact diverse marketing teams have on promoting inclusivity or exclusivity and marketing best practices for creating an inclusive workplace culture and community.
Handpicked Resources
Ready to make a difference in your organization?
"Never be limited by other people's limited imaginations."
– Dr. Mae Jemison
Ready to make a difference in your organization?
"Never be limited by other people's limited imaginations."
– Dr. Mae Jemison
Ready to make a difference in your organization?
"Never be limited by other people's limited imaginations."
– Dr. Mae Jemison
Ready to make a difference in your organization?
"Never be limited by other people's limited imaginations."
– Dr. Mae Jemison