USING AN EQUITY-FIRST APPROACH

USING AN EQUITY-FIRST APPROACH

USING AN EQUITY-FIRST APPROACH

Marketing has the power to create an equitable future.

Marketing has the power to create an equitable future.

Marketing has the power to create an equitable future.

Marketing has the power to create an equitable future.

Marketing has the power to create an equitable future.

People in the office
People in the office
People in the office
People in the office
People in the office

FRAMEWORK

Marketing Influence Matrix © for DEIB

Marketing Influence Matrix © for DEIB

Marketing Influence Matrix © for DEIB

Marketing Influence Matrix © for DEIB

The Marketing Influence Matrix (MIM) delineates 12 domains where marketing intersects with Diversity, Equity, Inclusion, and Belonging. Serving as the cornerstone, the MIM propels the research, narratives, and initiatives of Colossal Work.

The Marketing Influence Matrix (MIM) delineates 12 domains where marketing intersects with Diversity, Equity, Inclusion, and Belonging. Serving as the cornerstone, the MIM propels the research, narratives, and initiatives of Colossal Work.

The Marketing Influence Matrix (MIM) delineates 12 domains where marketing intersects with Diversity, Equity, Inclusion, and Belonging. Serving as the cornerstone, the MIM propels the research, narratives, and initiatives of Colossal Work.

The Marketing Influence Matrix (MIM) delineates 12 domains where marketing intersects with Diversity, Equity, Inclusion, and Belonging. Serving as the cornerstone, the MIM propels the research, narratives, and initiatives of Colossal Work.

Workforce Diversity

Workforce Diversity

Workforce Diversity

Workforce Diversity

Supplier Diversity

Supplier Diversity

Supplier Diversity

Supplier Diversity

Revenue Generation

Revenue Generation

Revenue Generation

Revenue Generation

Executive Level

Executive Level

Executive Level

Executive Level

Corporate Citizenship

Corporate Citizenship

Corporate Citizenship

Corporate Citizenship

Messaging and Branding

Messaging and Branding

Messaging and Branding

Messaging and Branding

Products and Services

Products and Services

Products and Services

Products and Services

Sales

Sales

Sales

Sales

Partners

Partners

Partners

Partners

Customer Experience

Customer Experience

Customer Experience

Customer Experience

Marketing and Communications

Marketing and Communications

Marketing and Communications

Marketing and Communications

Strategy and Planning

Strategy and Planning

Strategy and Planning

Strategy and Planning

Marketing's Role in Creating an Equitable Future: Advancing Economic Vitality

We talked to 25 marketing executives about their role in leveraging and supporting diverse suppliers on their marketing teams. We found three areas of opportunity where marketers can make a difference. (Release Date: February 6, 2024)

Marketing's Role in Creating an Equitable Future: Advancing Economic Vitality

We talked to 25 marketing executives about their role in leveraging and supporting diverse suppliers on their marketing teams. We found three areas of opportunity where marketers can make a difference. (Release Date: February 6, 2024)

Marketing's Role in Creating an Equitable Future: Advancing Economic Vitality

We talked to 25 marketing executives about their role in leveraging and supporting diverse suppliers on their marketing teams. We found three areas of opportunity where marketers can make a difference. (Release Date: February 6, 2024)

Marketing's Role in Creating an Equitable Future: Advancing Economic Vitality

We talked to 25 marketing executives about their role in leveraging and supporting diverse suppliers on their marketing teams. We found three areas of opportunity where marketers can make a difference. (Release Date: February 6, 2024)

Marketing’s Role in Creating an Inclusive Future: Confidential Insights from 25 Executive Marketing Leaders

We asked 25 marketing executives from across the country to weigh in when it comes to creating a talent pipeline. This report curates the thoughts, ideas, actions, and questions CMOs had with regard to understanding the role of marketing in a company’s DEI journey, the impact diverse marketing teams have on promoting inclusivity or exclusivity and marketing best practices for creating an inclusive workplace culture and community.

Marketing’s Role in Creating an Inclusive Future: Confidential Insights from 25 Executive Marketing Leaders

We asked 25 marketing executives from across the country to weigh in when it comes to creating a talent pipeline. This report curates the thoughts, ideas, actions, and questions CMOs had with regard to understanding the role of marketing in a company’s DEI journey, the impact diverse marketing teams have on promoting inclusivity or exclusivity and marketing best practices for creating an inclusive workplace culture and community.

Marketing’s Role in Creating an Inclusive Future: Confidential Insights from 25 Executive Marketing Leaders

We asked 25 marketing executives from across the country to weigh in when it comes to creating a talent pipeline. This report curates the thoughts, ideas, actions, and questions CMOs had with regard to understanding the role of marketing in a company’s DEI journey, the impact diverse marketing teams have on promoting inclusivity or exclusivity and marketing best practices for creating an inclusive workplace culture and community.

Marketing’s Role in Creating an Inclusive Future: Confidential Insights from 25 Executive Marketing Leaders

We asked 25 marketing executives from across the country to weigh in when it comes to creating a talent pipeline. This report curates the thoughts, ideas, actions, and questions CMOs had with regard to understanding the role of marketing in a company’s DEI journey, the impact diverse marketing teams have on promoting inclusivity or exclusivity and marketing best practices for creating an inclusive workplace culture and community.

Ready to make a difference in your organization?

"Never be limited by other people's limited imaginations."

– Dr. Mae Jemison

Ready to make a difference in your organization?

"Never be limited by other people's limited imaginations."

– Dr. Mae Jemison

Ready to make a difference in your organization?

"Never be limited by other people's limited imaginations."

– Dr. Mae Jemison

Ready to make a difference in your organization?

"Never be limited by other people's limited imaginations."

– Dr. Mae Jemison

© 2023 Colossal Work

© 2023 Colossal Work

© 2023 Colossal Work

© 2023 Colossal Work