USING AN EQUITY-FIRST APPROACH

Our purpose is to amplify marketing's transformative influence on society.

USING AN EQUITY-FIRST APPROACH

Our purpose is to amplify marketing's transformative influence on society.

USING AN EQUITY-FIRST APPROACH

Our purpose is to amplify marketing's transformative influence on society.

USING AN EQUITY-FIRST APPROACH

Our purpose is to amplify marketing's transformative influence on society.

USING AN EQUITY-FIRST APPROACH

Our purpose is to amplify marketing's transformative influence on society.

People in the office
People in the office
People in the office
People in the office
People in the office
People in the office
People in the office
People in the office

The "Why?"

Founded on the pillar of equity-first education, we empower marketers and, by extension, their organizations to create internal change with tools, resources, and meaningful actions that deliver material and relevant impact. We don’t envision ourselves as a DEI consultancy but rather as an educational partner that helps marketers integrate the core principles of DEIB into their everyday practices using peer-to-peer insights to drive strategy and outcomes. In doing so, we empower and elevate marketing and the power it has to make a difference using EQUITY as its guiding light.


“Not everything that is faced can be changed, but nothing can be changed until it is faced.” —James Baldwin

Founded on the pillar of equity-first education, we empower marketers and, by extension, their organizations to create internal change with tools, resources, and meaningful actions that deliver material and relevant impact. We don’t envision ourselves as a DEIB consultancy but rather as an educational partner that helps marketers integrate the core principles of DEIB into their everyday practices using peer-to-peer insights to drive strategy and outcomes. In doing so, we empower and elevate marketing and the power it has to make a difference using EQUITY as its guiding light.


“Not everything that is faced can be changed, but nothing can be changed until it is faced.” —James Baldwin

Leading with Equity is Leading By Example.

At Colossal Work, we believe belonging is your north star; equity helps to achieve it, and change helps to sustain it. Using the Marketing Influence Matrix© for DEIB, we make the marketer’s DEIB journey manageable, accessible, and actionable so it can be embraced and celebrated along the way.

Leading with Equity is Leading By Example.

At Colossal Work, we believe belonging is your north star; equity helps to achieve it, and change helps to sustain it. Using the Marketing Influence Matrix© for DEIB, we make the marketer’s DEIB journey manageable, accessible, and actionable so it can be embraced and celebrated along the way.

Leading with Equity is Leading By Example.

At Colossal Work, we believe belonging is your north star; equity helps to achieve it, and change helps to sustain it. Using the Marketing Influence Matrix© for DEIB, we make the marketer’s DEIB journey manageable, accessible, and actionable so it can be embraced and celebrated along the way.

Leading with Equity is Leading By Example.

At Colossal Work, we believe belonging is your north star; equity helps to achieve it, and change helps to sustain it. Using the Marketing Influence Matrix© for DEIB, we make the marketer’s DEIB journey manageable, accessible, and actionable so it can be embraced and celebrated along the way.

The Backstory

2020 served as a pivotal milestone for constructive discourse and action in diversity, equity, and inclusion. As organizations stepped forward to become a part of the solution, the role of marketing became pivotal in helping leaders articulate brand purpose. As an active part of the global marketing community, our founder, Karen McFarlane, led DEI initiatives within the American Marketing Association as a volunteer leader to activate DEI strategies among over 12,000 marketing practitioners. Colossal Work was born out of the growing call to help marketing teams repurpose their skills to build a better tomorrow.

The Backstory

2020 served as a pivotal milestone for constructive discourse and action in diversity, equity, and inclusion. As organizations stepped forward to become a part of the solution, the role of marketing became pivotal in helping leaders articulate brand purpose. As an active part of the global marketing community, our founder, Karen McFarlane, led DEIB initiatives within the American Marketing Association as a volunteer leader to activate DEIB strategies among over 12,000 marketing practitioners. Colossal Work was born out of the growing call to help marketing teams repurpose their skills to build a better tomorrow.

The Backstory

2020 served as a pivotal milestone for constructive discourse and action in diversity, equity, and inclusion. As organizations stepped forward to become a part of the solution, the role of marketing became pivotal in helping leaders articulate brand purpose. As an active part of the global marketing community, our founder, Karen McFarlane, led DEI initiatives within the American Marketing Association as a volunteer leader to activate DEI strategies among over 12,000 marketing practitioners. Colossal Work was born out of the growing call to help marketing teams repurpose their skills to build a better tomorrow.

The Backstory

2020 served as a pivotal milestone for constructive discourse and action in diversity, equity, and inclusion. As organizations stepped forward to become a part of the solution, the role of marketing became pivotal in helping leaders articulate brand purpose. As an active part of the global marketing community, our founder, Karen McFarlane, led DEI initiatives within the American Marketing Association as a volunteer leader to activate DEI strategies among over 12,000 marketing practitioners. Colossal Work was born out of the growing call to help marketing teams repurpose their skills to build a better tomorrow.

Frequently Asked Questions

What does your name mean?

Who founded the company?

Do you only support marketers?

Frequently Asked Questions

What does your name mean?

Who founded the company?

Do you only support marketers?

Ready to change the future?

“Change is the law of life. And those who look only to the past or present are certain to miss the future."

— John F. Kennedy

Ready to change the future?

“If we are going to be part of the solution, we have to engage the problems.” — Majora Carter

Ready to change the future?

“Change is the law of life. And those who look only to the past or present are certain to miss the future."

— John F. Kennedy

© 2023 Colossal Work

© 2023 Colossal Work

© 2023 Colossal Work